Summary
- It could take a long time for Wix to grow into its current high valuation.
- Wix needs to constantly spend on new features and services in order to keep up with the competition.
- Wix is an expensive stock with a product that is not superior to the competition.
- Based on my personal experience I have found WordPress to be a better platform.
In this article I would like to share my experience as a client of Wix and what conclusions I reached regarding the stock. I was with Wix (NASDAQ:WIX) since 2012. I decided to setup a website mainly for family and friends who knew me and want to follow along with my investment strategy. I decided to try out Wix because the full version was free and if I liked it I could pay to get rid of the ads and use a domain of my choosing. FYI, you don’t need a domain or pretty much anything when going with Wix because they will give you an address based on your account name (eg. lastname.wix.com/yoursitename).
This is a fantastic marketing strategy because you end up dedicating time to put the site together. As a result, when you decide to take the next step then more than likely you will become a Wix client. Wix is easy to use with a drag and drop system. Over time it has become a little more complicated but I consider it to be quite intuitive.
